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Home / News / Sharp increase in footfall in the space of a year: +9.3% Confirmed success of F-EXPERIENCE

May 9, 2016

Sharp increase in footfall in the space of a year: +9.3% Confirmed success of F-EXPERIENCE


Footfall in FREY retail parks leapt by +9.3% over the space of a year in France, confirming their alignment with consumer expectations and the success of F-EXPERIENCE (Fun and Food for Family).

All FREY assets have recorded a significant increase in footfall over the last 12 months, confirming the trend observed last year. In Marne-la-Vallée (77), Clos du Chêne attracted an extra 1 million visitors and recorded a 9.3% increase in footfall in one year. The park has benefited from the growing power of the E. Leclerc hypermarket, which is strengthening its hold on the habits of local residents, and from the opening of Darty.

Overall, this performance is evidence of the alignment of each park’s offer with consumer expectations: varied merchandising, new brands, local services, restaurants and free or exclusive leisure activities. This approach ensures a regular and loyal flow of visitors to the parks.

The rise in footfall does not take into account Villebon 2 (acquired at the end of March) or SuperGreen®, the latest park opened by FREY in Terville-Thionville in August 2015. The latter entered directly into the top three FREY retail parks in terms of footfall and attracts an average of 370,000 visitors per month, a figure that has risen significantly since its opening.


Sharp increase in footfall in the space of a year: +9.3% Confirmed success of F-EXPERIENCE


Footfall in FREY retail parks leapt by +9.3% over the space of a year in France, confirming their alignment with consumer expectations and the success of F-EXPERIENCE (Fun and Food for Family).

All FREY assets have recorded a significant increase in footfall over the last 12 months, confirming the trend observed last year. In Marne-la-Vallée (77), Clos du Chêne attracted an extra 1 million visitors and recorded a 9.3% increase in footfall in one year. The park has benefited from the growing power of the E. Leclerc hypermarket, which is strengthening its hold on the habits of local residents, and from the opening of Darty.

Overall, this performance is evidence of the alignment of each park’s offer with consumer expectations: varied merchandising, new brands, local services, restaurants and free or exclusive leisure activities. This approach ensures a regular and loyal flow of visitors to the parks.

The rise in footfall does not take into account Villebon 2 (acquired at the end of March) or SuperGreen®, the latest park opened by FREY in Terville-Thionville in August 2015. The latter entered directly into the top three FREY retail parks in terms of footfall and attracts an average of 370,000 visitors per month, a figure that has risen significantly since its opening.