On May 31, 2025, Shopping Promenade® Cœur Alsace will come alive with the rhythm of the 3rd edition of Urban Fest a now-iconic event celebrating the diversity and richness of urban cultures in all their forms.

Organised by FREY, a mission-driven company certified B Corp™, this festival perfectly reflects our belief that commercial spaces should also be places of life, connection, and shared creativity.

Art performances, dance battles, interactive workshops, urban sports, street art, special guests… Urban Fest #3 promises a festive, inclusive, and open-to-all experience a day where retail becomes a true force for the common good.