POLYGONE RIVIERA

What
we do

FREY is a leading developer, investor and manager of open-air shopping destinations in Europe, offering both full-price and outlet formats. With a clear mission to reinvent urban retail, the Group is committed to creating places that generate positive impact. Thoughtfully designed, its open, green spaces blend retail, dining, and leisure to deliver an enriched customer experience. More than a retail developer, FREY represents a mindset — one that fosters social connection, conviviality, and urban innovation.

Our core business
  • braderie

    The open-air shopping centre

    FREY has come up with an innovative shopping centre concept in tune with today’s aspirations: Shopping Promenade®. Launched in 2017 with its first site in Amiens, France, this concept is based on three pillars: an advantageous location that respects both people and the environment; a multi-purpose offering, with a wide range of brands; and an enhanced experience, supported by a rich calendar of events. From Cagnes-sur-Mer to Arles and Strasbourg, there’s always a Shopping Promenade® near you!
  • outlet

    The outlet

    With the acquisition of ROS (Retail Outlet Shopping), the fourth-largest outlet operator in Europe, in 2024, FREY has opened a new chapter in its history. This major operation enabled the Group to develop its presence in the outlet market. The launch of the Malmö Designer Village in Sweden is proof of this new commitment. Scheduled to open in 2026, the outlet will house more than 135 national and international brands in a centre covering almost 26,000 m². Although it remains a niche market in Europe, our Group firmly believes in the outlet and intends to make it a true driver of its growth.
    Discover ROS
Consumer expectations are changing, the city of tomorrow is being built before our eyes, urban areas are evolving: thanks to its unique expertise, FREY is responding to these challenges in a virtuous way.

Our
Expertise

Retail
Building on its Shopping Promenade® concept, FREY offers consumers vibrant, multi-purpose living spaces that reflect their aspirations and stand the test of time. These open, dynamic destinations provide a rich visitor experience, featuring a wide variety of retailers, creative dining options, year-round events, and attractive leisure activities. Across France, the Shopping Promenade® sites are true places of connection and community, designed for all generations and promoting social ties and local proximity.
Focus on Shopping Promenade Coeur Alsace
Development
Open-air shopping centres now play a central role in creating dynamic, multi-purpose living spaces. Consumers today seek attractive, multifunctional environments. FREY meets these expectations through its dual expertise as a developer and investor. The Group transforms these areas by integrating modern urban furniture and green spaces, while boosting commercial activity through the relocation of existing retailers and the introduction of new brands.
Shopping Promenade Arles Montmajour
Urban Diversity
FREY is also expanding its scope by participating in mixed-use urban projects located in the heart of cities. The objective? To help shape the city of tomorrow—more human, sustainable, and emotionally engaging. In this spirit, the projects the Group undertakes are designed to be virtuous over the long term and to create added value for all. They foster vibrant urban hubs that are both adaptable and scalable.
Focus on les Docks de Saint-Ouen