FREY wins the CNCC 2021 Trophy for its Shopping Promenade Cœur Alsace

Shopping Promenade Coeur Alsace opened in March 2021. The opening of this open-air shopping centre was the first component in the vast urban renewal project of the North Commercial Zone of Eurometropolis of Strasbourg led by FREY, as a developer, investor and manager. A unique operation on a European scale. Throughout its 65,000m², Shopping Promenade offers its visitors a unique experience and a multi-faceted offer combining shops, restaurants, leisure facilities, medical services, as well as social and solidarity concepts.

“This trophy is more than an award, it is recognition of an asset that fully illustrates our societal, social and environmental trajectory and ambitions.”

Shopping Promenade Cœur Alsace is FREY’s first “centre of collective interest”.  As a committed company on a mission, FREY has developed this new “marker” to fully express the meaning of its overarching purpose of restoring retail as a service for the common good.