5 Years of Purpose,
A New Momentum

After five structuring years as a purpose-driven company, FREY is entering a new phase of consolidation and ambition. In a context of growth, expanding activities—particularly through the development of outlets—and European expansion, the Group’s Mission is evolving to remain a clear and operational compass supporting its strategy.

The 2026–2028 roadmap is now structured around three key pillars designed to align development, impact and performance: local and cultural anchoring, environmental transition, and the mobilisation of all stakeholders.

This Mission Report reviews the achievements of 2025 and presents the directions that will guide the Group’s actions in the years ahead. It illustrates FREY’s commitment to making retail a lever for positive transformation in the regions where it operates, driven by its teams across Europe.