Presentation
Located in the Aube department, beGreen is an open-air retail park designed by Févre & Gaucher and opened in 2013, with a strong focus on environmental integration and local sustainability.
2013
26,000
33
1,630
184 K
Févre & Gaucher
10 410 Rue de Saint-Parres, 10270 Bouranton
Located in the Aube department, beGreen is an open-air retail park designed by Févre & Gaucher and opened in 2013, with a strong focus on environmental integration and local sustainability.
Gallery
Spread over 26,000 m², the site includes 33 stores covering daily needs from fashion and home goods to services and dining. With 1,630 parking spaces, it is highly accessible and serves a catchment area of 184,000 residents within 20 minutes, attracting 2.7 million annual visitors.
beGreen stands out for its clean, functional architecture, integrated landscaping, and welcoming atmosphere. It has become a sustainable, human-scale retail destination that meets the needs of both residents and visitors in the heart of the Aube region.
beGreen is HQE Commerce® certified and offers inhabitants in the catchment area a shopping destination unique to the region.
Focus on: The development operation of the Moissons area
The Grand Troyes selected Frey as a planner-investor in 2009, after a competition whose purpose was to rethink the concerted development area of the Moissons area, in Saint-Parres-aux-Tertres.
It is the first time that a local authority has entrusted a private operator with the management of an entire redevelopment project for a commercial area. This 30 hectares project at the entrance of the city aims to breathe new life into the existing commercial area and enhance its attractiveness.
This involves renovating the area and providing it with new environmentally friendly public and commercial equipments: restructuring access roads, opening new roads to open up the ZAC and streamline traffic, new pedestrian walkways, cycle paths and additional parking spaces are also implemented.
- Urban Architect: Fèvre – Gaucher / urban architects
- Landscaper: Metamorphosis
- Project management: ANAU
- Area: 30 Ha
- Certification: HQE Aménagement
- Opening: 2013
- End of mission: 2020
Flagship
Flagship signs
Destinations
