
With an offering driven by major Italian and international brands, Valdichiana Village stands out for its strong presence of sportswear and lifestyle clothing, which accounts for 63% of the retail space. This dynamic positioning helps attract a diverse and loyal clientele.
In 2024, sales increased by 12%, while footfall returned to pre-pandemic levels, confirming the site’s resilience and appeal. The optimization of the merchandising mix led to an occupancy rate of 95%, supported by an operational reorganization aimed at streamlining costs. The share of tourist customers has been steadily rising, enhancing the site’s profile at both regional and national levels.
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