Premium Outlet

Valdichiana Village

Valdichiana, Italy

Presentation

Located in Tuscany, between Florence and Rome, along one of Italy’s busiest highways, Valdichiana Village is a premium brand village that has been open since 2005 and was fully renovated in 2018.

Nestled in the heart of the Chianti wine region, it enjoys a strategic position with limited competition, attracting both a loyal local clientele and a significant tourist flow linked to the region’s major destinations.

Opening

2005

Area (sqm)

31,146

Brands

134

Inhabitants 90 min away

3,5 M

Access

Piazza Cascine Moie 1/2, Rodengo Saiano (BS), 25050 Italia

Go to location

 

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With an offering driven by major Italian and international brands, Valdichiana Village stands out for its strong presence of sportswear and lifestyle clothing, which accounts for 63% of the retail space. This dynamic positioning helps attract a diverse and loyal clientele.


In 2024, sales increased by 12%, while footfall returned to pre-pandemic levels, confirming the site’s resilience and appeal. The optimization of the merchandising mix led to an occupancy rate of 95%, supported by an operational reorganization aimed at streamlining costs. The share of tourist customers has been steadily rising, enhancing the site’s profile at both regional and national levels.

Flagship

Flagship signs