Our
purpose
At FREY, our purpose is clear: restoring retail as a service for the common good. We are convinced that retail can be a driver of sustainable development, social cohesion and progress for all.
The teams at FREY are very proud to pursue this mission and we are keen to share the major responsibilities and challenges it involves with all our stakeholders. I encourage them wholeheartedly to discover and take part in our project.
Antoine Frey – CEO
And the values that drive us
-
To bring this purpose to life, we draw on strong values that guide each of our actions: boldness, commitment and innovation. Boldness drives us to imagine new projects and reinvent retail spaces. Commitment motivates us to create sustainable living spaces that respect the environment and are open to all. Innovation enables us to anticipate our customers’ needs and offer them unique and memorable experiences.
Boldness
Boldness is one of the pillars of our identity. It translates into constant risk-taking and a willingness to think outside the box. We encourage our teams to explore new directions, come up with new concepts and push back the boundaries of innovation to serve our mission. Our multifunctional spaces, sustainable city centres and friendly living spaces all stand as testaments to this culture of boldness. We are convinced that by daring, we can make a difference.
Commitment
Commitment is at the heart of our business model. It manifests itself through our environmental responsibility, our desire to create living spaces that foster social links and our support for local players. We are committed to a more sustainable, more human form of retail that is closer to the local community. In practical terms, across all our sites, this means designing eco-responsible buildings, creating green spaces and setting up partnerships with local producers. We are convinced that retail can be a driving force for sustainable development and social progress.
Innovation
Innovation is our driving force. Since our creation, we’ve never stopped dreaming up new concepts to transform the urban and commercial landscape. From out-of-town shopping areas to Shopping Promenades®, we have always been pioneers, anticipating the needs and expectations of our customers. We believe that innovation is the key to creating unique and memorable experiences. That’s why we invest heavily in research and development, and encourage our teams to be creative and open-minded.