POLYGONE RIVIERA

What
we do

FREY is a leading developer, investor and manager of open-air premium shopping destinations in Europe, offering both full-price and outlet formats. With a clear mission to reinvent urban retail, the Group is committed to creating places that generate positive impact. Thoughtfully designed, its open, green spaces blend retail, dining, and leisure to deliver an enriched customer experience. More than a retail developer, FREY represents a mindset — one that fosters social connection, conviviality, and urban innovation.

Our core business
  • braderie

    The open-air shopping centre

    FREY promotes a unique vision of open‑air retail: places designed as true living spaces, rooted in their local communities and open to their surroundings. Far more than shopping destinations, our premium Retail Parks offer a mix of brands perfectly aligned with visitors’ expectations, in an environment where people come not only to shop but also to enjoy themselves. The spaces—wide, accessible, and carefully designed—invite visitors to move freely, meet others, and take their time. The experience is enhanced by a strong artistic presence, especially street art, which gives each site a vibrant and distinctive identity. Shops, restaurants, leisure activities: everything blends naturally to create experiential destinations—places where people come, stay… and return.
  • outlet

    The outlet

    Our Outlet Villages are far more than simple shopping venues: they are destinations designed to offer a premium experience, where every visit becomes a truly memorable moment. Our visitors enjoy a carefully curated mix of brands, blending iconic names with lifestyle labels, perfectly aligned with their expectations. Throughout the year, discounts ranging from 30% to 70% are offered in an environment that encourages both indulgence and slowing down. Here, shopping goes hand in hand with strolling, breathing, and enjoying the light. The open, elegant spaces combine refined architecture with artistic touches to create a unique atmosphere—vibrant yet calming. Every visit becomes a rich and inspiring experience in its own right.
    Discover ROS
Consumer expectations are changing, the city of tomorrow is being built before our eyes, urban areas are evolving: thanks to its unique expertise, FREY is responding to these challenges in a virtuous way.

Our
Expertise

Retail
Building on its Shopping Promenade® concept, FREY offers consumers vibrant, multi-purpose living spaces that reflect their aspirations and stand the test of time. These open, dynamic destinations provide a rich visitor experience, featuring a wide variety of retailers, creative dining options, year-round events, and attractive leisure activities. Across France, the Shopping Promenade® sites are true places of connection and community, designed for all generations and promoting social ties and local proximity.
Focus on Shopping Promenade Coeur Alsace
Development
Open-air shopping centres now play a central role in creating dynamic, multi-purpose living spaces. Consumers today seek attractive, multifunctional environments. FREY meets these expectations through its dual expertise as a developer and investor. The Group transforms these areas by integrating modern urban furniture and green spaces, while boosting commercial activity through the relocation of existing retailers and the introduction of new brands.
Shopping Promenade Arles Montmajour
Urban Diversity
FREY is also expanding its scope by participating in mixed-use urban projects located in the heart of cities. The objective? To help shape the city of tomorrow—more human, sustainable, and emotionally engaging. In this spirit, the projects the Group undertakes are designed to be virtuous over the long term and to create added value for all. They foster vibrant urban hubs that are both adaptable and scalable.
Focus on les Docks de Saint-Ouen