POLYGONE RIVIERA

What
we do

FREY is a leading developer, investor and manager of open-air shopping destinations in Europe, offering both full-price and outlet formats. With a clear mission to reinvent urban retail, the Group is committed to creating places that generate positive impact. Thoughtfully designed, its open, green spaces blend retail, dining, and leisure to deliver an enriched customer experience. More than a retail developer, FREY represents a mindset — one that fosters social connection, conviviality, and urban innovation.

Our core business
  • braderie

    The open-air shopping centre

    FREY has come up with an innovative shopping centre concept in tune with today’s aspirations: Shopping Promenade®. Launched in 2017 with its first site in Amiens, France, this concept is based on three pillars: an advantageous location that respects both people and the environment; a multi-purpose offering, with a wide range of brands; and an enhanced experience, supported by a rich calendar of events. From Cagnes-sur-Mer to Arles and Strasbourg, there’s always a Shopping Promenade® near you!
  • outlet

    The outlet

    With the acquisition of ROS (Retail Outlet Shopping), the fourth-largest outlet operator in Europe, in 2024, FREY has opened a new chapter in its history. This major operation enabled the Group to develop its presence in the outlet market. The launch of the Malmö Designer Village in Sweden is proof of this new commitment. Scheduled to open in 2026, the outlet will house more than 135 national and international brands in a centre covering almost 26,000 m². Although it remains a niche market in Europe, our Group firmly believes in the outlet and intends to make it a true driver of its growth.
    Discover ROS
Consumer expectations are changing, the city of tomorrow is being built before our eyes, urban areas are evolving: thanks to its unique expertise, FREY is responding to these challenges in a virtuous way.

Our
expertises

braderie
Planning
Open-air shopping centres now play a central role in creating dynamic, multi-purpose living spaces. Consumers are now looking for attractive, multifunctional spaces. FREY meets these expectations through its expertise as a planner and investor. The Group is transforming these areas by integrating modern street furniture and green spaces, while boosting their commercial activity by relocating retailers and installing new stores.
Shopping Promenade Coeur Alsace
Designer Outlet Center
Retail
Based on its Shopping Promenade® concept, FREY offers consumers multi-purpose living spaces that meet their aspirations and stand the test of time. These open, dynamic spaces offer visitors a rich experience with a wide variety of stores, inventive restaurants, year-round entertainment and attractive leisure activities. In the four corners of France, Shopping Promenade® are real places for sharing, creating social links and proximity, suitable for the whole family.
Focus on Arles Montmajour
Coeur_Alsace
Mixed-use
FREY has also expanded its scope of action by taking part in mixed-use urban projects in city centres. The aim? To make future cities more human, sustainable and emotional. In line with this ambition, the projects that the Group commits to are virtuous in the long term, and generate added value for everyone. They create vibrant urban centres that are both flexible and adaptable.
Le Palais du Commerce