FREY unveils its very first outlet project in Scandinavia with Malmö Designer Village, an exceptional destination that embodies the Group’s vision: creating living spaces that are as attractive as they are sustainable. Located in Malmö, at the heart of the largest catchment area in Scandinavia, this new premium outlet village is positioned as the ultimate shopping destination for Greater Copenhagen.
With 4 million residents within a 90-minute radius and 26 million tourists every year, Malmö Designer Village benefits from a strategic location, perfectly connected via the E6 motorway just 20 minutes from Malmö, 30 minutes from Helsingborg, and 50 minutes from Copenhagen.
Designed to offer much more than a simple shopping experience, the site will feature over 135 fashion and lifestyle brands, carefully selected to attract a clientele seeking quality, style and good taste.
A vibrant and diverse street food market will enhance the experience with a delicious culinary offer, designed to delight visitors throughout their visit. The playground integrated into the heart of the village will make the experience enjoyable and family-friendly. Oriented toward a young and dynamic audience, the site blends shopping, relaxation and leisure in a warm, contemporary atmosphere.
True to one of its artistic hallmarks, FREY will once again showcase street art to enrich the visitor experience. Monumental artworks will animate the public space, infusing the site with a strong, bold and lively cultural identity.
Finally, in line with its long-standing commitment to sustainable development, Malmö Designer Village will be BREEAM Excellent certified a demanding certification that reflects the Group’s ambition to develop environmentally high-performing, responsible projects that are sustainably integrated into their local area.