FREY breaks ground on Malmö Designer Village, its first outlet development
The Malmö Designer Village project has officially entered a new milestone. FREY has broken ground on what is set to become the largest premium outlet destination in Scandinavia. The cornerstone-laying ceremony took place on 12 June 2025, with representatives from FREY, ROS Retail Outlet Shopping, Rioja Estates, Veidekke, and local authorities in attendance.
As FREY’s first outlet development, Malmö Designer Village marks a major step forward in the Group’s European expansion. Designed as a true open-air lifestyle village, the project will eventually host over 130 international and Scandinavian fashion and lifestyle brands, a Nordic-inspired food hall, and a sustainable retail experience in line with FREY’s values.
“Malmö Designer Village is much more than a new retail destination it’s a strategic milestone for FREY and a decisive step in our European expansion,” said Antoine Frey, Chairman and CEO of FREY.